This project focuses on creating a limited-edition gift box for the Fresh Lady brand, inspired by the opulent aesthetics of the Rococo art movement. The visual direction reinterprets 18th-century court artistry through ornate floral motifs, soft rose-gold tones, architectural columns, flowing ribbons, and classical cherub illustrations—resulting in a luxurious, theatrical, and highly refined presentation.

At the center, a gilded emblem with embossed and holographic details forms the visual core, reminiscent of a palace dome radiating with light. This symbol highlights the brand’s commitment to elegance, artistry, and premium craftsmanship. Dynamic ribbon compositions further enhance the ceremonial and collectible nature of the gift box.
Supporting packaging pieces continue the Rococo design language, combining gold foil accents with intricate patterns. The interior greeting, “WELCOME TO THE 18TH CENTURY,” expresses the brand’s concept of bridging classical 18th-century art with contemporary beauty lens culture.
Overall, the design embodies Fresh Lady’s pursuit of sophistication, elegance, and artistic expression—transforming the gift box from mere packaging into a collectible piece of art.