艾立申®他达拉非片包装设计
ART DIRECTOR:老李Oldlee
DESIGNER:老李Oldlee
YEAR:2024
CLIENT:艾立申®

本项目为艾立申®他达拉非片包装设计,视觉灵感来源于道博尔医疗标志中的火车头造型结构。设计将“持续推进”的视觉符号转化为包装核心元素,用以表达药物作用过程中的持续性与稳定性。

整体通过符号化表达强化产品识别度,使功能信息与视觉语言形成统一,同时提升包装在医疗场景中的可信赖感与专业感。

This project is a packaging design for Ailishen® Tadalafil Tablets. The visual inspiration comes from the locomotive element in the Daober Medical identity. This symbol is translated into the core visual structure of the packaging to represent continuous and stable product performance.

The design strengthens product recognition through symbolic expression, aligning functional communication with visual language while enhancing trust and professional perception in pharmaceutical contexts.

艾立申®他达拉非片包装设计
艾立申®他达拉非片包装设计